ABOUT US
Finding Inspiration in Every Turn
Alpha Custom Clothing was founded by Viv Chhetri (owner of Alpha Tennis Academy) with a simple mission: to provide high-quality custom apparel at fair prices while eliminating the inconsistencies often seen in the industry.
After years of research and refinement, we have mastered the balance of comfort, durability, and affordability.
We specialize in sublimation printing on T-shirts, Hoodies, sweaters, caps, and bags—delivering vibrant, long-lasting designs every time.
Our team works with you at every step, ensuring that the final product is something you’re proud to wear.
Quality products at the best prices—always
Best Products
@ Best Prices
— every time.
Our Story
Alpha Custom Clothing was created out of a simple need: high-quality gear at great prices—without the constant trade-off between low-quality options and high-cost disappointments.
I’m Viv Chhetri, owner of Alpha Tennis Academy here in Duluth, where we train more than 500 students each year. After years of outfitting teams and events, we kept facing the same issues: inconsistent sizing, unpredictable quality, and prices that didn’t make sense. Instead of settling, we decided to create our own solution.
With over 15 years of hands-on experience—from visiting factories overseas to testing products from U.S. suppliers—we’ve developed apparel that delivers comfort, durability, and affordability. Whether you’re ordering for a sports team, corporate event, holiday gift, or family celebration, we’re dedicated to providing apparel you’ll be proud to wear.
Our design team collaborates closely with you to bring your vision to life, and our friendly staff supports you at every step to ensure your customized
With over 13 years of experience in leading and scaling successful ventures, Raunak Sur has built a reputation for strong customer relationships, strategic decision-making, and an eye for quality. His background spans business development, operations, and brand management, allowing him to understand both the creative and commercial sides of the apparel industry.
Raunak’s leadership style is driven by collaboration, transparency, and a deep commitment to delivering value. He has consistently excelled in identifying customer needs, building long-term partnerships, and ensuring every product reflects exceptional craftsmanship and attention to detail.
At Alpha Custom Clothing, Raunak leads sales and client relations, serving as the primary point of contact for customers. His mission is simple: to provide a seamless experience, offer premium products, and ensure clients always receive the best quality at the best price.
Raunak Sur
Director of Sales
& Managing Member
Executive Administrator,
Alpha Tennis Academy
Cynthia Urquhart
Cynthia Urquhart serves as Executive Administrator at Alpha Tennis Academy, bringing decades of experience in operational support, workflow coordination, and office management at every level. Known for her proactive leadership style, she plays a vital role in keeping daily operations running smoothly while supporting special projects, events, and organizational initiatives.
Cynthia is known for her attention to detail, discretion with sensitive information, and her “let’s-get-it-done” attitude. Whether managing logistics or lending a helping hand wherever needed, she takes pride in helping the Academy run efficiently and successfully.
Our Clients
